Michelle Mastellone
Creative Producer. Unscripted Executive.
A 3x Emmy Award-winning Creative Executive & Producer who believes the best projects usually start with “Wouldn’t it be cool if…?”
I turn those conversations into television, branded content, campaigns, and moments people actually want to watch - and have a lot of fun making them along the way.
Award-winning content, served daily.
For 10+ years, I’ve developed and produced unscripted television, original formats, branded campaigns, and digital content from the first spark of an idea through production and launch.
My work has spanned Prime Video, NBC, major entertainment franchises, and global brands — reaching millions of viewers, generating billions of impressions, and, most importantly, bringing great ideas to life with great people.
EXPERTISE
CREATIVE DEVELOPMENT
Build the idea.
Great projects start with a great idea. I develop original concepts, formats, documentaries, talent-led IP, and branded entertainment—then shape the story, strategy, and pitch materials to get them ready for the room.
PRODUCTION
Bring it to life.
From the first creative conversation through final delivery, I produce television, commercials, branded content, digital, and live experiences - bringing together the right people, creative, and production plan to make it happen.
CREATIVE STRATEGY
Make it connect.
I look at the bigger picture - how an idea connects with its audience, talent, brand, and platform. From partnerships and integrations to campaigns and content strategy, I help turn great ideas into something people actually want to watch, share, and talk about.